The actions that you do in a public domain, shapes the way in which
people perceive you. No matter how much we try to ignore the fact,
people do judge others around on what they see. They may judge you based
on your actions. This has become more apparent with the actions that
you perform on the social media platform. The posts that you share, the
photos that you upload and the content that you share does affect your
personal branding. It is always important to create a strategy that is
aligned with the way you want to be represented.
Define yourself
To define yourself, you need to figure out how you want to be
represented online. This should be consistent across all the platforms
with all your social media profiles. The most important part of defining
yourself is being genuine. A great way to do this is to think about who
you are and create a list of your interests and the best qualities that
define who you are. This way you are planning ahead and ensure that
your actions will be consistent with how you will be perceived.
Think about a branding strategy
As funny as that sounds for a personal profile page, you are a brand.
When someone comes on to your profile page they will be walking through
the content, posts, pictures and videos posted on your page. You should
analyze how you are being perceived and what your current brand stands
for. You can look at your previous posts, games you are affiliated with
and pages you have liked. See if these are truly aligned with your
strategy. Removing things that are not necessary and seeing which
content you are interested in, will assist in changing your profile’s
brand.
Set your privacy settings
Setting your privacy filters is very important as it ensures that you
have set controls on who gets to see the information that is there on
your profile. Depending on what you want different people to see, you
can choose who has limited access and who has complete access to your
profile. You can choose for people you are not friends with to only see
very limited information. For example, you can choose to show only some
basic information and work history to people who don’t know you
(unclear, please rephrase).
Create your vanity URL
Your Facebook vanity URL is the domain link you can share with people
to find your profile. For example, if your name is John Doe, you can
set your vanity URL to www.facebook.com/johndoe.
Fill in all professional details
Facebook gives you the opportunity to create your professional
details and work history. Rather than just putting the position in, you
can put the dates you worked there and information about what you did in
the role. When someone visits your profile to see who you are, this
area is a great way to showcase your work history and as such, promote
your personal brand.
Network and increase your friendship base
You can network and increase your friend base by engaging in
conversations and posts made by people in your current network as well
as posts on pages that you like. By getting involved in a meaningful
way, you can create dialog with new people and add to your current list
of friends with people you are connecting with on issues that interest
you/that you choose to discuss.
Create posts/share content
By doing this, you are making the people in your current network
aware of the things that interest you. This could be an opinion, current
situations going on in your life, photos of places you have been,
information of an event you are attending and much more. This could also
be sharing an article or video that you found interesting. Just
remember, everything you post and share can affect your personal brand,
for the good or the bad!
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