10 reasons why you may need a digital channel strategy?

1. You're directionless

2.  You won't know your online market share

3. Existing and start-up competitors will gain market share

4. You don't have a powerful online value proposition

5. You don't know your online customers well enough

6. You're not integrated ("disintegrated")

7. Digital doesn't have enough people/budget given its importance

8. You're wasting money and time through duplication

9. You're not agile enough to catch up or stay ahead

10 You're not optimizing

for more details keep on read(share)ing this blog