Facebook analytics, also known as insights, provide you with
very important statistical analysis of how your campaigns are going and
what sort of engagement your posts are receiving.
Following is an image of the front page of the analytics section. It
gives you an insight if your audience is large enough. In addition, it
also helps you know the types of devices your audience uses and you can
also have a track of the page/video views.
On the right hand side, there is a toolbar with the different
sections that you can go through to find various insights. We will go
through each area on what information you can get from them.
Likes
In this section, you will be able to see the total likes for your
page. It will give you a graph with a 30-day overview and you can see
how to track your progress. You will also be able to view your net
likes, which shows how many likes you get for each day as well as how
many unlikes your page is getting each day.
Finally, you can see where your likes are coming from — from people
coming on your page and clicking like, finding you through ads and
through the API.
Reach
This indicates how many people see your post. As seen in the
following graph, it is separated with organic reach and paid reach. In
this section, you can also find the graph for reactions and shares for
all posts.
Page views
This gives you an insight into how many people are viewing your page
on a day-to-day basis. This is great because, especially in the early
days when you are testing different post types, you can see the
analytics over a period of time and see which days are working better to
get click through on to your page.
The following first graph shows you total views for each day, while
the second graph gives you the ability to break it down by total page
views, by section, age and gender, country, city and by device.
Actions on page
Page actions tell you what people are clicking on whilst they are
looking at your page. Here you can see which people are clicking −
- Directions
- Phone numbers
- Website clicks
- Page call-to-action button
This is also broken down by the same insights as the page views (age and gender, country, city and by device).
Posts
This insight is great because it shows some important information.
This brings you clear data sets and shows when your fans were online
over the last 7-day period.
Underneath the graph of when your fans are online, you will see a
list of all the posts you have made for your page. This breaks down all
your posts and tells you how much engagement each post has had. It also
gives you data on how much reach each post has received. There is a
button to boost posts and to see the results of previously boosted
posts.
Events
The events insight gives you statistical data on how much awareness
your event has received. It also gives you information on the
audience/demographic that are attending the event, how much engagement
the event has received and if you have a buy tickets button, it will
tell you how many people have clicked the link.
Videos
This insight is very similar to the posts insight. It breaks down how
your video reach has gone for each video and a breakdown of the
demographics.
People
This is a very important insight as you get a complete breakdown on
the age and gender of your Facebook fans. You also get a breakdown of
which countries your fans are from, the cities within the countries and
the language your fans speak.
This helps with future campaigns as by now you have an idea of who is using your page.
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