1. Give Testimonials
Companies big and small LOVE to show off their customer testimonials.If you’re using a product or service that you love (or at least like), consider sending them a testimonial.
When you do, make sure to tell them that they can put it on their homepage or a testimonial page.
To show that you’re a real person they’ll often put a link to your site for you…without you even having to ask.
2. Find Golden Link Opportunities From “Best Of” Blog Posts
3. Blogger Reviews
If you have a software product, information product, consulting
service or ANYTHING of value that you sell, you can easily turn that
into handfuls of high-quality backlinks.How?
By offering it to bloggers for free.
Here’s how:
1. Find bloggers in your niche that might be interested in what you have to offer. If you sell an information product that teaches people how to make their own soaps, you’d Google things like “soap making”, “make soap at home” etc.
2. Your results will be a mixed bag of mommy bloggers, hippie bloggers, and sites like ehow.
Filter out any major authority sites or news sites. You’ll be left with a solid list bloggers that might be interested in your offer.
3. Reach out to them with this email script:
Hey (site owner name),
I was searching for some homemade soap recipes today when I came across (site name).
Awesome stuff!
Actually, I just launched a guide that teaches people how to make luxury soaps at home. I usually charge $X, but I’d be more than happy to send it over to you on the house. All I’d ask is that you’d consider mentioning it on your blog or writing a review.
Let me know how that sounds.
Cheers,
Your name
You want to be VERY careful about the language you use for this strategy.
Note how I don’t ask for a link or review…which would violate Google’s Webmaster Guidelines.
I just send them the product and let them decide if it’s worth a mention on their blog.
4. Link Roundups
5. Link Reclamation
Link reclamation is simple:First, you find mentions of your company and products that don’t link back to you.
Then you email the person with a friendly reminder to add your link.
Very simple…but very, very powerful.
See how the author of that article mentioned backlinko.com….but didn’t link to it?
That’s where link reclamation comes into play.
Instead of saying “oh shucks, I wish they linked to me”, you proactively reach out and ask them to link.
You see, when people mention you in an article, they (usually) like you.
(That’s true even if they didn’t add a backlink to your site)
A simple friendly reminder email is usually enough for them to log into WordPress and add your link.
Here’s the step-by-step process:
1. Find Unlinked Mentions
Use a tool like BuzzSumo and Mention.net to find mentions of your brand.
2. See whether or not the person that mentioned you linked back to your site.
If they linked to your site, you’re set.
If not, move onto step #3…
3. Reach out and get your link
Finally, send them this script:
Hey NAME,
I just wanted to reach out and say “thanks” for mentioning YOUR BRAND in your excellent article yesterday.
We really, really appreciate it.
I’m reaching out today to ask if you could add a link back to our site. That way, people can easily find us while reading your article.
Either way, thanks for the shout out and keep up the great work!
Thanks,
YOUR NAME
I can tell you from experience that these are some of the easiest — and most powerful — links you’ll ever get.
6. Create (And Promote) a Scholarship
Everyone knows that .edu links are the bomb.But aren’t legit .edu links impossible for Average Joe SEO?
Fortunately not.
If you create something that universities want to link to, you’re golden.
And that’s where scholarships come in.
Now that you see how well this works, let’s dive into the step-by-step process:
Step #1: Create a Scholarship Page
Your first step is to create a page on your site that describes the scholarship, tells people how they can apply etc.
Step #2: Find University Pages that Link to Scholarships
Fortunately this is a breeze using this search string in Google:
inurl:.edu “scholarships”
#3: Let the Universities Know About Your Scholarship
When you find a scholarship page on a .edu site that seems like a good fit, send them this email:
Hello (Name),
I’m excited to let you know about a new scholarship opportunity for (School) students.
Our scholarship is called “(name)”, and it’s designed to help (brief description).
Here is a brief list of our requirements:
(List of requirements)
We would be honored if you’d be kind enough to add our award to your scholarship page (scholarship page URL).
Of course, we’re here to answer any questions you may have.
Thank you,
(Your Name)
7. HARO
HARO (short for Help a Reporter Out) is one of best ways to get killer backlinks from authority news sites.Here’s how HARO works:
1. Sign Up To HARO as a source here.
2. You’ll get three emails per day from reporters looking for sources
3. Respond with your credentials and some helpful tips.
Easy right? You give a reporter a tailored response and they’ll hook you up with a link.
Don’t sleep on HARO.
8. .Edu Resource Backlinks
We already established that backlinks from .edu domains pack some serious ranking punch.Besides scholarships (#6 on this list), there’s another strategy you can use to get .edu sites linking to you:
Resource pages.
Here’s how it works…
Most universities have resource pages where they link to websites that are helpful to students and faculty
Let’s say you had a website web design. You could get a link from the example above by emailing them and showing them your helpful web design-related resource.
Use these search strings to find them:
site:.edu “your keyword”
site:.edu “your keyword” + “resources”
site:.edu: “your keyword” + inurl:links
site:.edu: “your keyword” + “other sites”
Only 5-10% of them will actually post your link. But keep in mind that a handful of these links can make a HUGE difference in the SERPs.
9. Submit Your Site to Website Feedback Sites
There are a TON of sites that are designed to help you get feedback on your site’s layout or conversion potential.And almost all of them allow a link back to your site.
As you can see, there’s a nice dofollow link on the page.
All you need to do is submit your site with a little description of how you want to improve it.
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