#WantAnR8—Audi
Audi’s #WantAnR8 campaign is still
looked at as one of the single most successful Twitter campaigns in
history. It all started when the car company saw that somebody had sent
out a Tweet with the hashtag #WantAnR8 to explain why they wanted an
Audi R8. Audi quickly created a contest that bolstered the use of this
hashtag. All users had to do was create and post a Tweet using that
hashtag and they’re entered for a chance to win an R8 for a day.
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